I'm a product designer who has built 3 startups that didn't take off, yet my passion for solving real problems by creating impactful products has never been higher.
I've learned a lot about understanding and empathizing with users' pain points and business KPIs to develop products users would love and drive growth for the company.
At D&D Labs we developed a device + app + API to speed up production line problem awareness by collecting and syncing real-time data from any manufacturing machine and software. This helps the production manager to identify low efficiency processes and reduce response time. I was responsible for talking to users and potential customers to understand their pains, define solutions for these pains with the development team, low and high fidelity prototyping and testing.
Bike rush is a web app to schedule mobile maintenance and repair services for bicycles in Mexico. I was responsible for fundamental research, prototyping & testing our web application, and getting the first 100 users.
Web app to lend small amounts of money to college students without a credit score. I was responsible for user research (talking to potential users to understand their needs) and helping our development team prioritize tasks, establish deadlines and help them hit those deadlines.
At Nattiv we developed custom progressive web apps for businesses who want to enhance their digital presence or develop digital tools to speedup internal processes. I was responsible for researching and empathizing with customers' pain points to create prototypes, and helped the development team prioritize features based on researched hypotheses.
